U.S. and Canada Anti-Spam Laws
Different countries have different rules when it comes to lead generation and the distribution of commercial, electronic messages (emails and text messages).
FOR THE U.S.
If you are interested in the U.S. Can-Spam regulations, CLICK HERE for a compliance guide from the U.S. Bureau of Consumer Protection. Main requirements in the U.S. consist of the following:
Don’t use false or misleading information.
Don’t use deceptive subject lines.
Identify the message as an ad.
Tell recipients where you’re located.
Tell recipients how to opt-out of receiving future email from you (NOTE: YOu cannot a charge a fee for doing so)
Honor opt-out requests promptly.
Monitor what others are doing on your behalf.
On July 1, 2014, the country of Canada established additional anti-spam regulations. To help you better understand the latest modifications, the Canadian Radio, Television and Telecommunications Commission created a high-level overview. CLICK HERE to view. In short, the new rules apply to commercial, electronic messages in Canada are as follows:
You must have expressed or implied consent to send commercially electronic messages.
You must clearly identify yourself and the business organization sending the message.
“Unsubscribe” or “Opt-out” mechanism attached to electronic messages.
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