U.S. and Canada Anti-Spam Laws
Different countries have different rules when it comes to lead generation and the distribution of commercial, electronic messages (emails and text messages).
FOR THE U.S.
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If you are interested in the U.S. Can-Spam regulations, CLICK HERE for a compliance guide from the U.S. Bureau of Consumer Protection. Main requirements in the U.S. consist of the following:
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Don’t use false or misleading information.
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Don’t use deceptive subject lines.
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Identify the message as an ad.
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Tell recipients where you’re located.
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Tell recipients how to opt-out of receiving future email from you (NOTE: YOu cannot a charge a fee for doing so)
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Honor opt-out requests promptly.
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Monitor what others are doing on your behalf.
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FOR CANADA
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On July 1, 2014, the country of Canada established additional anti-spam regulations. To help you better understand the latest modifications, the Canadian Radio, Television and Telecommunications Commission created a high-level overview. CLICK HERE to view. In short, the new rules apply to commercial, electronic messages in Canada are as follows:
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You must have expressed or implied consent to send commercially electronic messages.
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You must clearly identify yourself and the business organization sending the message.
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“Unsubscribe” or “Opt-out” mechanism attached to electronic messages.
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