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U.S. and Canada Anti-Spam Laws

Different countries have different rules when it comes to lead generation and the distribution of commercial, electronic messages (emails and text messages).

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FOR THE U.S.

If you are interested in the U.S. Can-Spam regulations, CLICK HERE for a compliance guide from the U.S. Bureau of Consumer Protection. Main requirements in the U.S. consist of the following:

  1. Don’t use false or misleading information.

  2. Don’t use deceptive subject lines.

  3. Identify the message as an ad.

  4. Tell recipients where you’re located.

  5. Tell recipients how to opt-out of receiving future email from you (NOTE: YOu cannot a charge a fee for doing so)

  6. Honor opt-out requests promptly.

  7. Monitor what others are doing on your behalf.

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FOR CANADA

On July 1, 2014, the country of Canada established additional anti-spam regulations. To help you better understand the latest modifications, the Canadian Radio, Television and Telecommunications Commission created a high-level overview. CLICK HERE to view. In short, the new rules apply to commercial, electronic messages in Canada are as follows:

  1. You must have expressed or implied consent to send commercially electronic messages.

  2. You must clearly identify yourself and the business organization sending the message.

  3. “Unsubscribe” or “Opt-out”  mechanism attached to electronic messages.

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