Customer Acquisition Strategies
Do you have the right approach to reach your intended audience? If you are not actively involved in the daily grind of the sales prospecting process, you may not be current with the most effective strategies. An isolated phone call or email campaign is no longer effective as a stand-alone effort. ln other cases, some, "old-school" approaches, like sending details through the mail are seen, once again as effective. Having a successful and measurable sales campaign is the key to gaining business awareness from others. Get your free strategy assessment to learn more.
Database/CRM Setup & Maintenance
95% of the businesses that you contact will simply not be in the market for your product or service at the time of a call. Many sales successes are the result of follow-up efforts and management of an active pipeline. A working database directs you when to contact prospects back for future business. Knowing the right person to talk to will vary from business to business. Without good contact information, you waste time and marketing resources chasing after the wrong person. The more prepared you are with up-to-date information, the more effective you will be in your calls to a business. Lead Savvy develops “working databases,” including detailed notes and clear follow-up tasks that anyone in your organization can understand and put to good use. Unfortunately, many customer relationship management software programs (CRMs) are subpar to the needs of the salesperson. Lead Savvy can help you identify the best way to maintain the details of your sales efforts, set up, clean and/or manage your database so that you can maximize and track the efficiency of all your business- development programs.
Sales Training and Development
Getting the word out about your business to the masses takes serious effort. Do you find a lack of traction in your existing sales and marketing efforts? Lead Savvy can help train you or your existing staff to be consistent in their approach, brand awareness and measured in their results.
Sales Content & Script Creation
Did you know you have six seconds or less to get your point across on an unsolicited, phone introduction? Are you finding prospects hanging up on you or simply not taking your calls? Having the right script and execution strategy in place will make or break your prospecting efforts. Education, awareness, and rapport-building are all necessary prospecting components. Lead Savvy can identify where a sales cycle begins and where follow-up is necessary with each company you target. Your senior strategist will crystallize the succinct details needed to make cold calls, coordinate email campaigns, and set appointments. Lead Savvy is also a content-writing resource and can help ensure the verbiage used aligns with the rest of your marketing materials in a succinct and effective composition. Need a second pair of eyes to look over your existing, marketing materials? Lead Savvy can help you make sure your brand is aligned throughout all your collateral as well as your web presence.
Talent Assessment and Recruitment
If you don't have the right people in place to execute effective canvassing, presentation and follow-through, your business will likely suffer. Business owners and managers who lack refined, sales acumen may not know what to look for in an effective salesperson. The result can be wasted time and cost rotating through employees that do not perform as expected. Need to create or develop an internal call center or hire new staff? Lead Savvy can assist you in finding qualified candidates which can include everything from posting a comprehensive ad, interviews and training of new hires.
