Archives

These articles reflect an earlier phase of my work focused on outbound strategy, campaign setup, and tone-first communication. While the tools and landscape have shifted, the core principles of clarity, timing, and trust still shape the consulting and communication support I offer today. This archive remains a resource for those navigating the human side of early contact.

Lead Generation: Essential Strategies for Introducing Your Product or Service by Phone

Lead Generation: In 20+ years and over a million telemarketing calls along the way, I have uncovered strategies that increase my productivity in B2B lead generation...

How to Increase Your Prospecting Odds for Success

A telemarketing campaign is not really all that different from what goes on behind the scenes to produce a full-blown Hollywood movie...

B2B executing effective cold calling - chess board

B2B Lead Generation: How to Execute an Effective Cold call Campaign for an Event

In this article, we’ll go over the major components of a call campaign and detail the how and why of the less-understood components. We will cover the set-up and mechanics of an event, followed by the most effective prospecting efforts to drive your audience to the event and generate sales...

B2B Lead Generation:The Anatomy of an Effective Prospecting Campaign

Once upon a time, cold calls and in-person sales visits were the primary sources of prospecting for business to business leads. But times have changed....

S.T.I.R./S.H.A.K.E.N. Protocol Implemented to Tackle Caller Identity Abuse

In this article, we explore the impact of this protocol, and what it means for businesses...

Appointment Setters: Cultivating Your Cold
Call List (Part I)

Many salespeople doing B2B lead generation make the mistake of disqualifying a lead with lack of follow-up if the prospect does not have an immediate need...

Appointment Setters: Cultivating Your Cold
Call List (Part II)

When we execute a call campaign, we’d all love for the answer on the other line to be “Oh, thank goodness you called, I’ll take 200 orders...."

U.S. and Canada Anti-Spam Laws

Different countries have different rules when it comes to lead generation and the distribution of commercial, electronic messages (emails and text messages)...

T.C.P.A. Prohibits Unsolicited Calls and Texts

to Cell Phones

The message is clear from the public that receiving sales calls or texts on a mobile device is considered by most an imposition and a cost to minute and text plans for unwanted solicitation. Is your business at risk of fines?