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Resources
S.T.I.R./S.H.A.K.E.N. Protocol Implemented to Tackle Caller Identity Abuse
In this article, we explore the impact of this protocol, and what it means for businesses...
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B2B Lead Generation:The Anatomy of an Effective Prospecting Campaign
Once upon a time, cold calls and in-person sales visits were the primary sources of prospecting for business to business leads. But times have changed....
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Lead Generation: Essential Strategies for Introducing Your Product or Service by Phone
Lead Generation: In 20+ years and over a million telemarketing calls along the way, I have uncovered strategies that increase my productivity in B2B lead generation...
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How to Increase Your Prospecting Odds for Success
A telemarketing campaign is not really all that different from what goes on behind the scenes to produce a full-blown Hollywood movie...
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U.S. and Canada Anti-Spam Laws
Different countries have different rules when it comes to lead generation and the distribution of commercial, electronic messages (emails and text messages)...
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T.C.P.A. Prohibits Unsolicited Calls and Texts
to Cell Phones
The message is clear from the public that receiving sales calls or texts on a mobile device is considered by most an imposition and a cost to minute and text plans for unwanted solicitation. Is your business at risk of fines?
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B2B Lead Generation: How to Execute an Effective Cold call Campaign for an Event
In this article, we’ll go over the major components of a call campaign and detail the how and why of the less-understood components. We will cover the set-up and mechanics of an event, followed by the most effective prospecting efforts to drive your audience to the event and generate sales...
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Appointment Setters: Cultivating Your Cold
Call List (Part One)
Many salespeople doing B2B lead generation make the mistake of disqualifying a lead with lack of follow-up if the prospect does not have an immediate need...
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Appointment Setters: Cultivating Your Cold
Call List (Part II)
When we execute a call campaign, we’d all love for the answer on the other line to be “Oh, thank goodness you called, I’ll take 200 orders...."
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